Cookie Policy

    Effective as of November 13, 2024

    Introduction

    Masterlead Ltd ("Masterlead", "we", "us", or "our") is committed to ensuring transparency and compliance with applicable laws, including GDPR, the UK Data Protection Act 2018, and Dutch data protection laws, regarding the use of cookies and similar technologies on our website.

    1. What Are Cookies?

    Cookies are small text files placed on your device when you visit our website. They help us improve your browsing experience, remember preferences, and provide functionalities like personalised AI Agent interactions.

    2. Types of Cookies We Use

    2.1 Essential Cookies

    These cookies are necessary for the proper functioning of our website and services, including enabling secure logins and maintaining session data.

    2.2 Performance and Analytics Cookies

    These cookies help us monitor website usage and improve its performance. For example, we use Google Analytics to collect anonymised data about page visits and user interactions.

    2.3 Functional Cookies

    These cookies enable advanced website functionalities, including personalised interactions with our AI Agents

    2.4 Targeting/Advertising Cookies

    These cookies help us deliver targeted advertisements and measure the effectiveness of marketing campaigns

    3. How We Use Cookies

    3.1 To Enhance User Experience

    Cookies allow us to personalise content, remember preferences, and provide a seamless browsing experience.

    3.2 To Facilitate AI Agent Interactions

    Our AI Agents, such as Alex, use cookies to personalise chat interactions and remember userprovided details like email addresses and phone numbers.

    3.3 To Analyse Website Performance

    We use cookies to monitor website traffic and identify areas for improvement.

    3.4 For Marketing and Advertising

    Cookies help us understand user interests and deliver targeted advertisements.

    4. Cookie Duration

    4.1 Session Cookies

    These cookies expire when you close your browser.

    4.2 Persistent Cookies

    These cookies remain on your device for a set period or until manually deleted. Examples include: Google Analytics cookies: Up to 24 months. AI Agent interaction cookies: Retained for the duration of the chat session and deleted within 12 months post-interaction

    5. Managing Cookies

    5.1 Cookie Consent Banner

    You can manage your cookie preferences via our cookie consent banner, which appears when you first visit our website.

    5.2 Browser Settings

    Most web browsers allow you to control cookies through their settings. Disabling certain cookies may affect website functionality.

    5.3 Opt-Out Mechanisms

    You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on..

    6. International Data Transfers

    Cookies supporting AI Agent functionality and website performance may involve transferring data to countries outside the EEA, such as:

    6.1 USA

    For AWS hosting and secure data storage.

    6.2 Pakistan

    For BTI Ltd's software development support.

    We ensure these transfers comply with GDPR through Standard Contractual Clauses (SCCs) and Transfer Impact Assessments (TIAs)

    7. Transparency in AI Decision-Making

    7.1 AI Agent Interactions

    Our AI Agents, such as Alex, engage in personalised chats using cookies to provide tailored responses. Interaction logs and user-provided details, such as email addresses and phone numbers, may be processed to ensure quality and improve services. Users can request human intervention if required.

    7.2 Data Sharing for AI Interactions

    Data collected during AI Agent interactions will not be shared with third parties except for system maintenance, troubleshooting, or as legally required.

    8. Your Rights Regarding Cookies

    You have the right to request access to information collected via cookies, request its deletion, or withdraw consent at any time. Please contact us at privacy@masterlead.ai for assistance.

    9. Accessibility

    Our cookie consent banner is designed to be accessible to all users, including those with disabilities. For assistance, please contact privacy@masterlead.ai.

    10. Updates to This Cookie Policy

    We may update this Cookie Policy periodically to reflect changes in laws or our services. Changes will be posted on this page, and significant updates will be highlighted.

    11. Contact Us

    If you have any questions or concerns about this Cookie Policy or how we use cookies, please contact us:

    Masterlead Ltd

    Email: privacy@masterlead.ai

    Address: Bayham Abbey East, Tunbridge Wells, TN3 8BG, UK