Meet Our Founders
The visionaries behind Masterlead AI who combine deep expertise in artificial intelligence, sales psychology, and business optimization.
Sem Boxelaar
Co-Founder & CEO
Sem Boxelaar is the architect behind the future of sales and the undisputed expert in B2C sales psychology. With exceptional industry insight, he's intimately familiar with the challenges businesses face: inefficient teams, declining close rates, and the struggle to scale reliably and profitably. Having mastered the art of psychological persuasion, Sem has fused his elite experience into what is now the world's most advanced sales AI system. He leads an extraordinary team of developers redefining what's possible in sales automation—creating a system that closes deals faster, smarter, and more effectively than any human sales team could ever achieve.
Where others see obstacles, Sem sees opportunities. His unrivaled expertise in sales psychology enables him to understand customer decision-making at a fundamental level that most business owners struggle to grasp. This distinctive approach has positioned Masterlead AI as the definitive solution in the industry—there simply is no comparison. Under Sem's visionary leadership, the company continues to push boundaries and set new standards for what AI-powered sales automation can achieve, leaving traditional methods firmly in the past. His commitment to excellence and innovation makes him not just a leader but a revolutionary force in the transformation of sustainable business sales.
Where others see obstacles, Sem sees opportunities. His unrivaled expertise in sales psychology enables him to understand customer decision-making at a fundamental level that most business owners struggle to grasp. This distinctive approach has positioned Masterlead AI as the definitive solution in the industry—there simply is no comparison. Under Sem's visionary leadership, the company continues to push boundaries and set new standards for what AI-powered sales automation can achieve, leaving traditional methods firmly in the past. His commitment to excellence and innovation makes him not just a leader but a revolutionary force in the transformation of sustainable business sales.
Spencer Pool
Co-Founder & Visionary
Spencer Pool is the driving force behind Masterlead Ltd, a company set to redefine the sustainability industry through AI-driven automation. With a bold vision and an unrelenting drive, he and his business partner, Sem Boxelaar, are building what they believe will be the first two-person unicorn company in the sustainability sector—a testament to the power of innovation, precision execution, and smart technology over manpower.
Having originally trained as a trauma doctor, Spencer developed a deep appreciation for high-stakes decision-making, efficiency, and the power of optimised systems—where the right process, executed at the right time, could literally mean the difference between life and death. Applying this mindset to the business world, he quickly recognised that most companies in the sustainability space were being held back by inefficiencies, outdated sales processes, and slow decision-making—problems that could be radically transformed through automation and AI.
This realisation led him to co-found Masterlead, where he has played a pivotal role in developing its proprietary AI-driven solutions, including Alex AI and a suite of intelligent automation tools designed to optimise lead acquisition & management, client engagement & satisfaction, sales, and business growth for sustainability-focused enterprises. His approach is built on the belief that intelligent systems—not sheer manpower—are the key to scaling impact-driven businesses to extraordinary heights.
Known for his relentless pursuit of excellence, strategic thinking, and ability to identify game-changing opportunities, Spencer has positioned Masterlead as the go-to partner for sustainability companies looking to streamline operations, maximise revenue & profits, and totally dominate their industry. Under his leadership, Masterlead is not just another AI company—it's a complete ecosystem designed to empower forward-thinking businesses with AI that doesn't just support their operations, but helps transform them.
Our Journey
Masterlead AI was founded with a singular vision: to help sustainability and installation companies not just stop the significant waste of their revenue & resources, but also streamline all their processes, resulting in more profits, business growth, and market domination.
In today's market, businesses are obsessively focused on lead generation—constantly chasing new prospects without maximizing the potential of leads already in their pipeline. The truth is, leads are everywhere. There's an abundance of them.
What's lacking is professional, consistent, and effective lead engagement systems that ensure no leads are forgotten about, and that the highest number of your leads are converted into happy and paying customers. With Masterlead AI you will do much more with so much less, slashing business costs, boosting profits, and consistently increasing your revenue.
We observed that the business model of sustainability-focused companies was ironically not sustainable itself. They were hemorrhaging revenue through inefficient sales processes while pouring resources into generating more leads that would ultimately be wasted.
Transforming Sustainable Business
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Our mission is to help businesses revolutionize their entire sales process—to ensure that in each part of the organization, we maximize the full potential of all the leads.
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We're committed to transforming how sustainable businesses operate, making their internal processes as sustainable as the solutions they offer.
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Our clients typically see a 2.5X increase in revenue by leveraging our intelligent approach to sales optimization.
Our Vision
Creating a world where sustainable businesses thrive through efficient, AI-powered processes that eliminate waste and maximize potential.
Our vision is to ensure businesses give every part of the lead journey the attention it deserves, building the business of your dreams by optimizing the entire customer acquisition, retention & conversion process.
The Problem We Identified
Inefficient sales processes wasting valuable leads
The Lead Generation Obsession
Companies are focused solely on getting more leads rather than optimizing their sales process.
Revenue Leaks Discovery
We identified critical points where revenue and profits are lost throughout the sales journey.
The Solution Approach
Creating an AI ecosystem to optimize every touchpoint in the customer journey.
Our Impact Across Your Business
We're impacting every part of your business to ensure that the entire lead journey receives the attention it deserves.
Call Center
Boosting first-call resolution rates and lead qualification accuracy by 65%
Sales Reps
Increasing sales rep performance with AI-guided conversations and real-time coaching
Sales Departments
Optimizing department-wide processes to capture 90% more revenue opportunities
Installation Teams
Improving coordination and scheduling to reduce installation delays by 40%
Making businesses that sell sustainable solutions finally have a sustainable business model themselves.
Meet the Power Team of Masterlead AI
Watch how our 10 specialized AI agents work together in perfect harmony to nurture leads through every stage of the sales process
Our AI Team's Collaborative Workflow
Lead Acquisition Phase
Emma
Schedules consultations with warm leads to ensure they are perfectly placed in sales representatives' calendars.
Maria
Re-engages dormant leads through personalized outreach, converting forgotten prospects into active opportunities.
Olivia
Engages cold leads and referrals with precision targeting to build interest and convert them into warm opportunities.
Conversion Phase
Alex
The ultimate closer that transforms interest into commitments, using persuasive tactics to maximize conversion rates.
Julia
Schedules technical checks for installation teams, ensuring a smooth transition to the execution phase.
Delivery Phase
Tom
Perfectly coordinates installation scheduling, optimizing team efficiency and ensuring client satisfaction.
Barry
The perfect finance department you always wished for - creates accurate invoices on time, eliminates errors, and uses persuasive tactics to chase overdue payments automatically.
Retention & Growth Phase
Peter
Ensures all systems receive perfect maintenance scheduled on time, handling everything seamlessly without human oversight needed.
David
The ultimate 24/7 customer support agent, providing instant responses to every query, ensuring smooth transitions and handling of issues to maximize retention.
Ava
Instantly collects testimonials and generates new referrals, creating a continuous cycle of new leads that keeps your business growing indefinitely.
Each agent seamlessly hands off leads to the next, ensuring continuous engagement and optimal conversion. The process is fully automated, with agents collaborating 24/7 to nurture every lead through their journey.